Translation to Enable Cross-Border e-Commerce
Unlike “brick and mortar” stores, e-Commerce has the potential to generate sales beyond its national borders thanks to translation. Multilingual interfaces, content, online tools, data acquisition and SEO are the keys to unlocking these international markets.
Studies of online users found that over 50% of consumers only buy in their native language and that 90%, if given the choice, would always visit a website in their own language.
Yet today because of language barriers less than half of small to medium-sized e-Commerce sites conduct their online sales cross-border.
Language is so clearly linked to e-Commerce sales and competitiveness that every euro, dollar or renminbi invested in translation results in an estimated twenty-fold return on investment.
e-Stores that do not globalize are losing competitiveness and business opportunities both in Europe and the global market. Lexcelera aims to restore such competitiveness with:
- the tools and the workflow to localize dynamic content,
- automation for rapid updates and customer support, and
- multilingual SEO.
How important is Translation to eCommerce Success?
Recently, the Common Sense Advisory, the language industry’s leading research entity, surveyed consumers in 11 nations* about their online buying habits and preferences. The importance of language to eCommerce success is demonstrated by their findings:
60% rarely or never buy from websites that are not in their language
35% rarely or never visit websites that are not in their language
56% spend less time on a website when it’s not in their language
67% prefer to have navigation buttons in their own language, even if not everything else is translated
55% will only make a purchase if the user instructions or owner’s manual is in their language
72% prefer to have product reviews in their own language
51% would prefer to have local language content, even if it’s poor quality
75% prefer buying products that have information in their language when faced with the choice of two similar products
74% are more likely to buy the same brand again if the after-sales service is in their language
* Brazil, China, Egypt, France, Germany, Indonesia, Japan, Russia, Spain, Turkey, United States
Lexcelera’s vision is to become the world’s leading supplier of language solutions to the digital sector. To do this we are harnessing our 30 years of experience in translation with our pioneering role in advanced language technologies.