Performance and Brand Impact

Going global isn’t just about checking the “international expansion” box on your strategy deck.

At Lexcelera, we turn market ambition into cultural connection. Because there’s a world of difference between content that gets noticed and content that gets remembered—and an even bigger gap between being present and being powerful.

Here’s what we do differently: We don’t just adapt your message for new markets—we rewire it to spark genuine engagement. Whether you’re breaking into the Tokyo tech scene or building trust in São Paulo’s business corridors, we make your brand feel native everywhere it lands.

Strategic international communication that cuts through the noise. Digital presence that drives real conversion. Multilingual content creation that actually moves people—not just algorithms.

Bottom line? You stop being a foreign brand trying to fit in and start being the local favorite that happens to have global reach. Ready to own your space in every market that matters?

International Communication

Multilingual communication strategies

Lexcelera develops multilingual communication strategies tailored to the cultural specificities of each target market. This approach includes brand identity management and ensures overall consistency while respecting local nuances. Through advanced linguistic engineering, our experts harmonize terminology to ensure a consistent international brand image.

Core Capabilities	Business Impact
Strategies that are tailored to local cultures	Increased engagement from international audiences
Consistency of brand identity	Global consistency and recognition
Terminology optimization	Smoother and more impactful communication

Case Study

In this ebook, we discuss how French luxury brands can strengthen their presence online and dominate e-commerce as they have done in the brick-and-mortar world of fashion and luxury.

Download the e-book

Web & Digital

Maximize your online impact

To maximize your online impact, Lexcelera provides website and digital content localization services. We ensure that local content aligns with the cultural and linguistic expectations of target audiences. Our computational linguistics expertise ensures effective integration of translated content into various content management systems, while optimizing multilingual SEO to boost visibility on local search engines.

Core Capabilities	Business Impact
Precise localization of sites and applications	Optimized user experience
Integrated multilingual SEO	Better ranking in local search engines
Adaptation to local digital trends	Increased traffic and conversions

Study Case

Transforming the retail process in the changing world

Multilingual Content Creation

Creating original content

Lexcelera excels in creating original content tailored to your markets and their cultures and languages. Our team of native writers produces marketing, technical, and educational content tailored to resonate with your audience. We also offer transcreation services, combining translation and creativity to dial in advertising messages to match each local market, ensuring optimal cultural relevance.

Core Capabilities	Business Impact
Native and culturally relevant content	Stronger connection with the target audience
Transcreation for marketing campaigns	More persuasive and impactful messages
High-quality and creative content	Enhanced brand image

Study Case

A major player in the cosmetics industry wants to optimize their digital sales. They decide to start selling their products on a marketplace in addition to their eCommerce website, and to make their content available in 6 major languages.

The internal team creates product sheets in the same way that they had for their ecommerce website.

After a few months, they notice that sales volume via the new channel is lower than they had hoped. They decide to partner with an agency that brings together expertise in both content creation and SEO. Impressed with Lexcelera’s experience in these domains, they ask the company to help them make sales skyrocket.

Read the case

Study Case

COMSIP wanted to expand its consulting and engineering services to all energy industries, from oil and gas (upstream, midstream, and downstream), nuclear, and renewable energy (notably wind power, solar photovoltaic energy, and biomass) to infrastructure, water, and mines – and to do so, it needed a major rehaul of its website. It wanted to both enhance its reputation in the sector and also highlight the human expertise on its team.

Read the case

Multimedia Localization

End-to-end multimedia localization services

For audiovisual content, Lexcelera offers end-to-end multimedia localization services, including professional voice-over, dubbing, and subtitling. We ensure that video and audio content is tailored to the cultural and linguistic standards of target markets, strengthening audience engagement.

Core Capabilities	Business Impact
Professional voice-over, dubbing, and subtitling	Immersive experience for target audiences
Cultural and linguistic conformity	Better acceptance in international markets
High technical quality (synchronization, mixing)	Smooth and engaging audiovisual production

Study Case

We tell you everything you need to know about e-Learning localisation in this mini-module.

Brand Strategy & Content

Defining and implementing brand content strategies

A strong brand is built on a clear identity and communication that’s tailored to different markets. Lexcelera supports companies in defining and implementing their brand content strategy, ensuring cultural relevance and global consistency.

Core Capabilities	Business Impact
Strong and consistent identity definition	Enhanced recognition and credibility
Tailored message for different markets	Better connection with local audiences
Strategy aligned with company values	Increased engagement

Study Case

Etam sells its products in shops in 55 countries and wanted to to boost its international sales by setting up a multilingual online store.

Read the case

Employer Branding Campaigns

Impactful employer branding campaigns

Attracting and retaining top talent requires engaging and authentic communication. Lexcelera helps companies design impactful employer branding campaigns, aligned with candidate expectations and compliant with the cultural specificities of target markets.

Core Capabilities	Business Impact
Attractive messaging tailored to in-demand talent	Improved employer attractiveness
Communication aligned with company culture	Strengthened employee engagement
Optimized distribution across relevant channels	Better return on recruitment investment

Study Case

Whether for Wilis Towers Watson or Alixio, Lexcelera produces and delivers ten or so employee share employee share ownership plans for major French groups. These files can range from 12 languages to 24 languages, covering all geographical areas of the world.

Read the case

Job Description Content & Format Standardization

Attracting the right candidates

harmonisation-fond-forme-description-poste

A well-structured and understandable job description is essential for attracting the right candidates. Lexcelera provides standardization services to ensure uniformity when writing job postings, guaranteeing more effective and recognizable HR communication internationally.

Core Capabilities	Business Impact
Format and language standardization	Enhanced clarity and readability for candidates
Alignment with HR strategy and employer brand	Consistency and professionalism in recruitment
Optimization for multicultural comprehension	Increases appeal and accessibility to international talent

CSR / HSE Writing & Translation

To ensure perfect understanding and compliance of documents

Companies need to communicate clearly and compliantly about their commitments to corporate social responsibility (CSR) and health, safety, and environment (HSE). Lexcelera provides specialized writing and translation services to ensure perfect understanding and compliance of documents intended for both international investors and local communities impacted by your projects.

Core Capabilities	Business Impact
Content that is compliant with international standards	Responsible and committed company image
Precise terminology adapted to regulations	Compliance and reduced legal risks
Multicultural accessibility and understanding	Boosted engagement of global stakeholders

Need help with a project?

With production offices in Paris, Buenos Aires, and Bangkok, and commercial offices in London and Vancouver,

at Lexcelera, we’re available to deliver projects and answer questions 24/7—guaranteed.

Case Study

Study Case

Study Case

Study Case

Study Case

Study Case

Study Case

ebook localisation e-learning

Créez de meilleures formations multilingues

Elearning localization ebook

Create better multilingual training with this free guide from Lexcelera t’Works