Your brand is an icon in the world of luxury. Whether you are offline or online, your customers have come to expect a certain quality from everything that carries your brand. Your localized websites will represent your brand where it cannot physically be present.
Luxury e-commerce has several high priority requirements of multilingual content: it must keep pace with fast fashion; different country websites must be able to showcase the same products at the same time. The content must reflect the local vocabulary and the products must also be tailored to local preferences.