Mining companies perform the critical job of serving the world’s energy and industrial needs. So much so that the smartphone that each one of us carries is made possible because of the rare metals mined.
However, mining companies are also under pressure to perform their job in a way that is sustainable to the earth.
The mining sector typically lags other industries in achieving and reporting on its environmental, social, and governance (ESG) goals. Hence, there is an urgent need for mining companies to not only produce raw materials for the energy needs of the world sustainably but also report them appropriately.
In this post, we will talk about why ESG is critical for the mining sector today and the importance of content to the mining sector.
What is ESG and why it’s important to the mining sector
While mining is important for our energy and industrial needs, it is vital that mining companies become ESG-compliant so that we can bring about a low-carbon economy. This safeguards our existing natural resources such as forests, rivers, and the local flora and fauna. It is necessary to bring down emissions so that we don’t aggravate the problem of global warming and climate change. Also, the environmental goals of the company need to take care of the waste or tailings produced as a result of mining activity.
Indigenous populations often get affected by mining activities. They naturally are concerned about the steps a mining company is taking to mitigate its impact on the local environment and economy. The social goals need to address these concerns, the working conditions, and the health and safety of the local population.
The governance goals include steps taken to ensure that the company has systems in place for compliance, ethics, transparency, and anti-bribery practices.
The impact of mining has resulted in investors becoming sensitized to the need of producing sustainable raw materials. For all these reasons and more, a mining company needs to set ESG goals for itself and strive to reach them.
How creating the right content can help the mining sector
Mining companies creates huge volumes of data consisting of reports, etc. that record the processes and tasks completed towards reaching the ESG goals. This data needs to reach the intended audience, so that a mining company can operate smoothly on the ground by winning the local people’s confidence. It also helps in keeping investors accurately informed about the company’s ESG efforts.
Who then is the intended audience?
1. The local population. The local people have a direct interest in the workings of a mining company in their neighborhood. Communication to them on ESG efforts has to be clear, translated or created in the local language, and presented in easy-to-use formats.
2.The local government authorities. It’s important that the local authorities stay informed about your company’s work to comply with any local environmental regulations. The documentation must be created in the way that is accepted locally and in the local language.
3. Investors. The efforts put in by your company to reduce its carbon footprint must be well documented and presented to the investors. If communication fails on this front, investors are not informed and much of the sustainability efforts are lost. Again, the documentation created at the on-site offices must be translated into a language that the investors primarily speak.
4. Employees. Internal communication is vital on the company’s processes to mitigate the environmental, social, and cultural impact of mining. Only well-informed employees can understand the processes and help to contribute in their effective execution. Also, keep in mind that a mining company’s employees are dispersed throughout the world. It is important for the local employees to know about ESG efforts in their locale, while headquarters employees will need to keep a tab on ESG efforts in different places where the company is operating. This helps them report to their managers and provide them with comprehensive, accurate information. Thus, the flow of information is unimpeded and fast.
Multilingual communication is necessary to a mining company because of its global nature. Their offices are spread on all continents. It results in a multitude of languages being spoken within the company.
It also means that there are many ways of communicating according to the socio-cultural background of the communicator. Establishing best practices and guidelines on communication will help in the clear and smooth flow of information, minimize risk, and increase productivity and compliance.
Working with Lexcelera to create effective content
Lexcelera is a Paris-based global content creation and translation company with offices in London, Bangkok, Buenos Aires and Vancouver that helps enterprises to communicate effectively. We understand the strategic role of content to the operations of a mining company.
Our domain knowledge of mining content that comes from long years of working with mining companies around the world helps us create content or translate with the right terminology and tone. Often, the terms that are used in one locale might not work in another. Direct translations will not work in such cases and you have to be conversant with the terminology relevant to the region. The tone of voice to be used in the content goes a long way in creating successful content. And, because there are different types of audiences involved here, the tone needs to be accordingly modified.
When you work with Lexcelera, you are able to avail of our services in many languages under one roof. We work with African, European, South American, and Asian languages. Instead of sourcing each language from a particular vendor, you can work with us and have all your content created and translated for multiple languages from one partner.
Our linguists and content writers are subject matter experts and can produce content that is aligned with your goals of communicating about your ESG efforts clearly to the intended audience.
The content often consists of key performance indicators (KPIs) set to help a mining company achieve its ESG goals and details of the actions taken on the ground. This can run into thousands of pages of data containing text, visuals, charts, and more. All of this needs to be digested, condensed, and reproduced in a way that the stakeholders can easily access the information they are looking for and understand it.
ESG goals and creating effective communication around it are vital to a mining company’s present and future success. Not only are people all over the world more sensitive today to the socio-environmental outcomes of mining, but resources are also depleting. All of this has resulted in a very competitive sector where first movers get the advantage.
Take the opportunity today to speak to Lexcelera about how you can create and translate content that highlights your success with ESG goals.
With production offices in Paris, Buenos Aires, and Bangkok, and commercial offices in London and Vancouver,
at Lexcelera, we’re available to deliver projects and answer questions 24/7—guaranteed.