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Daily Archives: 8 September 2020

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Why being global is in fact being local

Language strategyBy lexcelera8 September 2020

We often read about how we must prepare for the global market and why it is important for success in international business, and so on. But have you ever wondered what or where is this “global” market? What are its constituents? And, how does one cater to it, if at all it exists? The truth…

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