The year 2020 has been unlike any in recent human memory. Devastating as it has been, what can we seek to learn from the Covid-19 pandemic about communication? The following practices are not only relevant to companies like Lexcelera that are in the business of communication, but also to every individual and organization. The need…
If you make medical devices, you have some deadlines coming up: The European Union (EU) has asked companies to comply with its Medical Device Regulation (MDR) by May 26, 2021. There is also the In Vitro Diagnostics Medical Devices Regulation (IVDR), which will come into force from May 26, 2022. In this article, we talk…
We often read about how we must prepare for the global market and why it is important for success in international business, and so on. But have you ever wondered what or where is this “global” market? What are its constituents? And, how does one cater to it, if at all it exists? The truth…
Content comes in small packets today, either on social media or to support agile development. As companies look to release products simultaneously in all their markets, the turnaround time to translate content is typically a day or sometimes just a few hours. Are your translation processes and tools keeping up with the pace? You could…
Turnkey Multilingual eLearning Solutions You are creating an innovative professional development policy for your staff. Your training modules cover a range of subjects and feature technical deep-dives into areas relevant to your business operations, including HSE requirements such as Ethics, Compliance, Company Mission and Values, etc. These training programs feature a variety of formats: video,…
Let’s say you are considering adopting neural machine translation (NMT) to speed up the rendering of your global content for different locales. As you may have heard, it’s a paradigm shift in MT technology. Among the many questions that are perhaps swarming your head, we try to answer a few in this post, such as:…
In a previous blog post, we talked about one of the three key elements in global digital marketing: people. In this installment, we discuss the other two: processes and tools. Once you have recruited your localization provider , it’s time to set up solid processes and consider the tools required for efficient team collaboration, project…
Global digital marketing can get complex. Consisting of search, social media, websites, blogs, the whole gamut of digital marketing poses challenges when it comes to repeating home market successes in foreign locales. Such cross-cultural localization involves three key elements: people, processes, and tools. In this post, we’ll talk about how you can set your teams…